Chill harder background Chill harder background mobile


Coors Light is tapping its advertising budget to pay you instead. Roll up your sleeves and create your own version of the Chill Harder logo for a chance to get paid cold hard cash.

Not all ads are created equal. So, the bigger your logo, the bigger your paycheck could be.

SMALL ADS (6-30 in)

5,000 PEOPLE TAKE $10

Chill small ad

MEDIUM ADS (50-90 in)

100 PEOPLE TAKE $500

Chill medium ad

LARGE ADS (100 in - 20 ft)

10 PEOPLE TAKE $5000

Chill large ad

*Grand Prize: $50,000 and a local billboard feature*


Welcome to the Chill Harder Pays Harder Hall of Fame. Just post your logo and tag us on Instagram or Twitter with #ChillHarder and #Contest for your chance to get paid and featured.

  • Must be following @Coorslight
  • Must list the size of your logo (small, medium, or large) somewhere in post

*NO PURCHASE NECESSARY. Contest entry period begins at or about 12:00 PM CT on 10/27/22 and ends at 11:59:59 PM CT on 12/10/22. Open only to legal residents of the 50 US/DC. Must be 21+. For Official Rules, including how to enter, judging criteria, prize details, and restrictions, click on Official Rules and submit your date of birth. Void where prohibited. Msg&data rates may apply.