Coors Light mountains

HERE’S TO A MORE
Chill
TOMORROWTM

OUR COMMITMENT TO
A BRIGHTER TOMORROW

Earth needs our help. Single-use plastic is polluting the environment. Water resources are limited, and global temperatures are rising faster than ever.

We’re chill about a lot of things, but this is not one of them.

That’s why we are committing to making beer more sustainable, to help earth keep its chill.

There's no quick fix; we are on a journey that focuses on three key areas—packaging, water and climate—to help get us closer to a more chill tomorrow.

OUR PROMISE TO THE ENVIRONMENT

Molson Coors target completion for all goals: 2016–2025.

  • Ensure packaging is 100% reusable, recyclable or compostable and that all plastic packaging is made from at least 30% recycled content.
  • This year, we’re starting to replace all our plastic rings with a new 100% recyclable six-pack. The nearly $85 capital investment will eliminate six-pack plastic rings from all packaging across Molson Coors’ North American brands, making Coors Light the largest beer brand in North America to take that initiative. The new packaging will begin rolling out at the end of 2022, and the full conversion will be complete by the end of 2025.
  • We grow Coors barley with 10% less water.
  • We brew our beer with 22% less water.
  • We aim to boost water availability in watersheds and restore 3.5 billion gallons of water.
  • We’re cutting CO2 emissions by 50% in direct operations and 20% across our value chain.

THE PLASTIC-FREE FUTURE MART

To celebrate our plastic-free commitment, we opened the pop-up plastic-free concept store, made from 100% sustainable (plastic-free, fully recyclable and reusable) materials, including brewery scraps. The store represents our hope for the future: a world that’s 100% free from single-use plastic.

MEET OUR NEW PLASTIC-FREE SIX-PACK

Available in select markets starting at the end of 2022

Beer cas

Around 91% of the 8.3 billion metric tons of plastic ever produced since the early 1950s has not been recycled. The vast majority is accumulating in landfills, littering the natural environment and contributing to climate change. National Geographic

That’s why we are committing to making changes. This year, we’re starting to replace all our plastic rings for a new 100% recyclable six-pack. The nearly $85 million capital investment will eliminate six-pack plastic rings from all packaging across Molson Coors’ North American brands by 2025, making Coors Light the largest beer brand in North America to take that initiative.

By 2025, this revolutionary move will eliminate 1.7 million pounds of plastic from the environment—400 thousand pounds of which will be from Coors Light packaging—every year. That’s the weight of 2500 kegs of beer!

400,000 POUNDS
OF PLASTIC

Beer barrelBeer barrel

THAT’S 2500 KEGS OF BEER!

Beer barrelBeer barrel

SUSTAINABILITY IS IN OUR DNA

In 1959, Bill Coors pioneered the two-piece recyclable aluminum can, a move that revolutionized the beverage industry.

While the economics didn't necessarily make sense because there was no nationwide recycling system at the time, Coors spent nearly $10 million to develop recyclable cans and another $100,000 a month to produce them. Coors then actively encouraged other beverage companies to embrace the recyclable can.

In the early ’70s, Coors introduced the first nationwide recycling program, Cash for Cans, which kicked off aluminum recycling in America.

In 1990, the company became the first brewer to recycle more cans than it produced, when its recycling rate hit 107%.

We save 64 million pounds of new aluminum from being produced every year in the US by using recycled aluminum. That’s enough to make 3.6 million bicycles—one for every person in Chicago and San Francisco.

In 2009, our breweries committed to recycling all our waste, turning spent barley into cattle feed and yeast into pet food. Now all our major Coors Light breweries are zero waste-to-landfill, meaning that no matter how much beer we produce, 99.99% of waste is reused or recycled at Coors Light breweries.

Since 2016, we’ve reduced our carbon footprint in the US by nearly 24%, saving over 1.2 million metric tons of CO2. We’ve also reduced the amount of water used in our process, saving 1.1 billions of gallons of water—the equivalent of roughly 1,700 Olympic-sized swimming pools.

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Bill Coors

Bill Coors pioneered the recyclable can in the 1950s.

Billboard

A Coors billboard encouraging consumers to recycle in the 1970’s.